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QuarkXPress 10 will not offer the ability to export Flash anymore.
Though it was innovative and award-winning functionality to allow authoring Flash (SWF) with QuarkXPress 7, 8 and 9 – enabling designers to create interactive experiences without having to code – the world has moved on. The hay days of Flash are long over, it's all about HTML5 now.
So QuarkXPress 9.5.x is the last version to support Flash (SWF) export and the Interactive layout. QuarkXPress 10 will also not export AVE or Blio anymore.
Same is true for the web layout of QuarkXPress 9, which exports static web sites using table-based HTML4. The world demands for highly interactive, CSS based web pages, often driven from a CMS. And the web layout of QuarkXPress, introduced with version 5 in 2002, just didn't fit into this world.
That said, for the future we have some compelling ideas for Digital Publishing, especially for web publishing, so please stay tuned. And as QuarkXPress 10 already heavily concentrates on HTML5 for Digital Publishing, it will be all around HTML5.
Important note: As QuarkXPress 10 will not open projects that contain an Interactive layout (or web layout), you need to convert these layouts to a Print layout first in QuarkXPress 7, 8 or 9, if you plan to open these projects in QuarkXPress 10.