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To change the brightness of the image using Picture Effects, follow these steps:
Note: Because the adjustment or filter you have made to the image is saved in the project's Picture Effects cache file, it is non-destructive, i.e., the original image pixel information will remain untouched. However, if you want to apply the changes you have made to the original pixel information in the image, you can do so by going to File > Save Picture. In addition, you have an option in the Save Picture dialog to Link the Layout to New Picture if you want to save an alternate version of the image.
To view a video on how to work with Picture Effects, click on the following link:
QuarkXPress 8: Working with Picture Effects
After you import an image into QuarkXPress, you can use the Picture Effects tool in QuarkXPress to apply Adjustments and Filters. Changes made using Picture Effects are saved with the project' and will be reflected in your output when sent to print or exported to PDF. However, any Adjustment or Filter that you apply using Picture Effects will not change your image's original pixel information unless you tell QuarkXPress to do so via the Save Picture command.